We earn a commission for products purchased through some links in this article.
32 too-good-to-miss Amazon Prime Day toy deals that end in less than an hour
Discover savings on LEGO, Disney and more.
It's the final chance to shop in the Amazon Prime Day four-day sale with deals ending at midnight. So, you've got just over an hour. The retail giant has reduced prices on loads of popular children's toys and games – including brands like LEGO, Barbie and Play-Doh, as well as books, board games and crafts. So, if you want to treat the kids in your life (big and small) or get ahead for Christmas even, now is the time.
We've found some fantastic deals – just be quick if you want to grab one as we can't guarantee they'll still be here tomorrow.
Do I need to be an Amazon Prime member to access the Prime Day sale?
Yes, you'll need an Amazon Prime membership to enjoy the sale — if you don't have a membership yet you can sign up for a 30-day free trial (just remember to cancel before the end of the trial period if you don't want to pay a monthly fee).
The best toy deals in the Amazon Prime Day sale
Suitable for kids aged nine and up, this LEGO set has 730 pieces and makes a cheeky-looking Stitch holding an ice cream. The model also has movable ears and a turning head for creating different expressions.
This adorable playhouse is perfect for summertime garden fun. Little chefs can get to work in the play kitchen, while the 'indoors' offers children their own space for playing, colouring or reading.
The house is made from 51% recycled materials and is built to be UV-stable and weather-resistant.
No, it's not a toy but this is a great buy for young readers with a decent discount, so we wanted to include it. This is our tech editor's top choice for beginners as it's accessible and distraction-free. It's compact, light and we like the simple interface. It also comes with a two-year guarantee just in case someone throws it in the pool on holiday...
Julia Donaldson is one of the most famous children's authors in the country, and brought us the likes of The Gruffalo, Room on the Broom and Monkey Puzzle. This collection of 10 of her best-selling books is currently available with almost 50% off.
Bluey is arguably the pet of the moment. This set includes 11 coloured Play-Doh pots and Bluey and Bingo stamps, ideal for those who enjoy the popular cartoon.
Fans of the Gabby's Dollhouse franchise will love this set containing seven toy figures and a mystery accessory. The set also includes a QR code which unlocks a reward in the Gabby's Dollhouse App.
As wooden toys continue to grow in popularity, treat the children in your life to this charming wooden farm toys set. Perfect for toddlers from one to three-years-old.
The Tiny Power Seashell Purse set is the perfect gift for little ones aged four and above. It can be carried or worn like a purse thanks to the attached string, and it comes with dolls and stickers. Right now, you can nab it for under £20.
Cons
Another wooden toy option, this sweet wooden ice cream shop counter will get your child's imagination flowing with a number of “flavours” to choose from — plus, they can practice maths with included “bank notes” and a reusable menu.
This toy offers endless fun for little Paw Patrol lovers. It includes Ryder and his signature vehicle, along with dual vehicle launchers, figures and toy cars. It's suitable for kids over three.
Harry Potter fans can build their own Dobby the House Elf with this cute Lego set. Suitable for children aged eight and older. Perfect for bringing their favourites to life off screen.
This Barbie Dreamhouse is currently 17% off and was one of the best-sellers last Christmas so it's sure to still be one many kids' wish lists.
With 17% off, this adorable play set is a worthy buy. It comes with two mini plushies – Cam the Cat and Fifi the Red Fox– plus four soft pieces of furniture.
This classic Barbie comes equipped with stylish beach accessories including an elegant oversized hat, a stripy pink and white swimsuit, cat-eye sunglasses and a tote bag.
Have a budding performer on your hands? This portable karaoke machine makes the perfect gift, with two wireless microphones and an LED-illuminated speaker for extra stardust.
Peppa Pig has long been a favourite character for kids everywhere — and everyone will love this collaboration with Play-Doh.
These interactive binoculars will be a big hit with budding explorers. Use the flip-up screen to view and learn about 340 different animals, plants and native habitats from across the globe. Immersive learning at its most adventurous.
Lego isn't just for kids. This Vespa set will make a fun gift for the adult lego fan in your life.
This classic Crayola tub includes everything your young artist needs in their kit: chalk, pens, pencils, crayons and an activity book to use it all in.
Your baby will never get bored in this activity centre that features music, lights and sound. You can also adjust it to three different heights so you can continue to use it while baby grows.
