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6 home buys that became less popular in 2018, according to John Lewis
No more door knockers or alarm clocks...
We're used to seeing trends come and go but this year has been definitive for the home as new technologies continue to change the way we shop and live. Based on its shopping data from August 2017 to September 2018, John Lewis & Partners' latest annual Retail Report 2018 talks through the items which fell out of favour this year...
The small TV
It was all about big screens this year as TVs and phone screens were supersized. In fact, John Lewis said screens have nearly doubled in size, from 36 inch in 2010 to the most popular +70 inch screen today, the latter of which is up 97 per cent.
The alarm clock
As people opt to use their smartphones, sales of alarm clocks were down 16 per cent. This year, John Lewis have reduced their range by 30 per cent, from 102 to 70 different types of alarm clocks.
The desktop computer
As consumers shop on the go using their smartphone, John Lewis saw a decrease in sales of desktop computers down by 15 per cent.
The DVD player
With the rise in popularity of online streaming services, the DVD player has become old technology, with sales down by 40 per cent.
The door knocker
Traditional door knockers are down 9 per cent as people invest in tech-advanced smart doorbells, which is up 367 per cent since John Lewis started selling them in July 2017.
The trouser press
They may have been cutting edge in the 60s but trouser presses are no longer the must-have item they once were, with sales down 36 per cent.
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