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The best cleansers, makeup removers and face washes for your skin type
Tried and tested by 400 panel members with different skin concerns

As skincare moments go, there are few better feelings than using a great cleanser to wake your complexion up in the morning, or to clear away dirt and makeup before hopping into bed.
Besides the obvious – sloughing away excess sebum, dirt and pollution from your face – the best cleansers go further by hydrating, resurfacing, brightening, evening skin tone and tackling fine lines, depending on what your skin goals are.
So, to ensure you’re choosing the right cleanser for you (there are a fair few on the market, you may have noticed) the Good Housekeeping Institute sent them out to our reader panel to put them to the test. These are their top picks but keep scrolling for our detailed reviews.
Best cleansers for all skin types
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To find those hardworking formulas that genuinely work, we asked 400 panellists, all with different skin types and objectives, to find try the market-leading cleansers and give us detailed feedback. You'll find a full breakdown of how we test, along with a guide to finding the right one for your skin type, below of reviews.
Meanwhile, these were the ones that cleaned up in our tests.
Pros
Rich texture
Easy to apply
Nourishing
Cons
The tube is quite small
Score: 93/100
Caroline Hirons is a beauty industry veteran known for her no-nonsense approach to skincare. So, it’s perhaps not surprising that the cleanser from her Skin Rocks brand came out on top with our panel – when put to the test against its claims, it didn’t disappoint.
Testers adored the “rich, creamy texture,” telling us it left skin feeling “soft, fresh and hydrated.” The squeezy bottle was also a hit, helping with application, and the formulation lathered without stripping – delivering that luxe, spa-like experience, backed by hardworking science-led skincare.
Pros
Reinforces the skin barrier
Good for dry skin
Cons
Not designed for oily skin
Score: 92/100
There’s lots of chatter around the skin barrier these days, and for good reason. A damaged barrier can lead to all sorts of concerns, including breakouts, redness and itchy skin. So, it makes sense that this formula, which is packed with ceramides, has taken a place on our cleansing podium.
Repairing a damaged skin barrier is a simple way to swiftly sort out problem areas, and ceramides act as the mortar to the skin’s bricks – they help hold cells together and provide a protective layer to prevent moisture loss and make the complexion look plumper.
“This is one of the best cleansers I’ve ever used,” one tester told us, adding: “After a long day, I found it very comforting, it took away every trace of makeup and my skin was healthier looking after every use.”
Pros
Comes with a cleansing cloth
Helps soothe skin
Cons
Some found the cloth a little abrasive, but if you use gently, that shouldn't be an issue
Score: 92/100
There’s nothing like the feeling of gently swiping away a day of makeup, dirt and pollution with a soft, warm cloth before bed. And this joint runner-up from Liz Earle comes with its own cloth made of exfoliating pure cotton, which was a big hit with our panellists.
The popular cleanser also boasts a creamy, gentle texture, which our panel found “indulgent and relaxing”. One person told us: “The consistency meant it melted [makeup and dirt away] effortlessly and distributed evenly without any build-up. My skin has been glowing since using it – I’m very impressed at the instant results.”
Pros
Natural and organic ingredients
Good for sensitive skin
Can buy refills
Cons
Needs a few more pumps than recommended
Score: 89/100
We love a sumptuous, luxurious formulation brimming with natural (or nature-identical ingredients) to make us feel good as we slather it on. Tropic Skincare makes protecting mother nature its mission, double carbon-offsetting emissions created by its operations and sourcing many of its ingredients from organic farms.
Our testers said this didn’t irritate their eyes (a common bugbear with cleansers), inflame skin or cause any itching, adding that their faces felt clean after use, and it removed makeup effectively. Many said they’d continue to use it after the trial, as it left skin feeling fresh without stripping. The only gripe from one tester was that they needed to use 3-4 pumps rather than the 1-2 recommended.
Pros
Good for all skin types
Boosts hydration
Gentle on skin
Cons
Not richly scented
Score: 86/100
This 3-in-1 gel is formulated with your skin’s precious pH balance in mind, helping to boost hydration as it battles dirt and makeup. Clean, healthy, hydrated skin is the goal here. The gel is fortified with amino acid-rich soy proteins upcycled from the soy industry, making skin bouncier and more elastic.
And the clue is in the name for this brand – testers were left with fresh-feeling skin, minus any tautness. “It was gentle while removing makeup without feeling tight or dry,” said one tester and everyone agreed it didn’t feel greasy or sticky after application (like some other cleansers do). All our testers praised the hydration hit it delivered as well, so it may be a good option for those with dehydrated skin.
Pros
Good for oily skin
Exfoliating
Not abrasive
Cons
Needs shaking well before use
Score: 84/100
This sulphate-free, Qasil-rich – Qasil is a Somalian antioxidant with anti-microbial properties, used for centuries by local women to purify skin – hydrating cleanser uses shea butter and squalane to prevent moisture loss and keep skin feeling firm and bouncy. Aloe vera is also added to calm, while vitamins B and E act as a skin-barrier support system.
The texture was described as “creamy but peppered with exfoliating particles,” and panellists praised the fact it didn’t feel abrasive and “melted into skin”, leaving it feeling smooth and resurfaced. This sloughing away of dead skin cells is great for those with oily or combination skin, although the product claims to be for all skin types (and we can attest to its ultra-moisturising properties).
So, if you often catch the man in your life stealing your products from the bathroom, this may be the unisex brand to reach for. Make sure you shake it before use, though, so it doesn’t come out separated, and if you’re after something richly scented, scroll on.
Pros
Gets makeup off easily
Good for travel
Cons
You need a cotton pad to use with it
Score: 84/100
Enter the mighty micellar water. A simple swap for the long-cancelled face wipe, this watery formula – coupled with a reusable cotton pad – is the skin-safe, more sustainable solution to getting your makeup off on-the-go after a night out.
And there’s a reason why this Garnier option is the micellar water for many. It’s great value (around £3, or more for the massive 700ml bottle), removes makeup in minutes and the hefty bottle lasts for ages.
Our testers found it “light and easy to use and travel with” and one noted that their skin felt cleaner than when they’ve used cleansing wipes in the past. Some said stubborn mascara took a little bit of time to get off, but most found it made light work of makeup removal and left their complexion feeling fresh.
Pros
Good for clearing congrestion
Plant-based formula
Cons
Some found the consistency a little runny
Score: 82/100
Sunday Riley is a brand that rose to fame for its SPFs and sun-protection products. Now it boasts a broad range of skincare staples that are a big hit among beauty editors. But could this cream cleanser win over our panel?
Gentle, plant-based and full of impurity-clearing ingredients, this is a great one for those with congested pores or combination skin. Our panel said it was mild and non-irritating, feeling “silky and creamy” as it glides over skin, leaving it feeling refreshed and fully cleansed. Can’t say fairer than that!
It was gentle on the eyes and testers said it didn’t make skin feel tight or dry, while some with combination skin noticed “smoother skin and less dry patches” with “cleaner-looking pores”, particularly around the nose. The scent wasn’t for everyone though, and some found the consistency runnier than they were used to.
Pros
Lathers well without stripping
Refreshing jelly texture
Skin barrier boosting
Cons
Takes a while to wash off
Score: 82/100
Byoma has done a brilliant job of marrying shelfie-ready packaging (in cute pastel colours) with properly efficacious formulations. And our testing panel was suitably impressed.
They said the foam lather massaged nicely into the face and praised the “gentle, fresh smelling” formula, which feels like it gets deep into pores for a proper good clean. Many were fans of the dispenser (people often prefer a pump) and easy-to-store packaging and said it dispensed just the right amount of product.
The jelly texture was a real hit too, with panellists saying it felt both luxurious and refreshing. A few noted it took longer to rinse off than their typical cleanser, but the results were resoundingly positive.
Pros
Enriched with vitamin C
Lovely subtle orange scent
Cons
Avoid contact with eyes
Score: 81/100
Enriched with vitamins A, C and E to condition, prevent skin damage and relieve dehydration respectively, this Murad cleanser celebrates hard-working ingredients. Testers told us their faces felt clean and clearer after use, with one saying their skin “felt amazing and a lot smoother and brighter after continued use, with a lovely subtle scent that wasn’t too overpowering.”
It was easy to blend in and no one complained about irritation. It says to avoid contact with eyes on the instructions, though, so it works better as a nourishing second cleanse than a failsafe first step or makeup remover.
Pros
Increases radiance in skin
Comfortable on skin
Cons
Some wished it lathered better
Score: 80/100
Massage and melt away your makeup with this gel cleanser. Our testers liked its warming effect on the skin, with one likening it to spreading honey on their face, which they thoroughly enjoyed. Despite being thick on initial application, once mixed with water, it quickly breaks down into a more spreadable texture.
The mild cleansing agents work to gently and quickly remove makeup and impurities, without stripping the skin of its natural oils. Our testers found it particularly effective on mascara, so you won’t have to rub at that delicate eye area. The majority also agreed it didn’t leave their skin feeling stripped either.
It did lose some marks for the slight sticky residue it left on panellists’ skin, though. However, this isn't uncommon with glycerin-based cleansers. This ingredient is a known humectant, which means that it draws in moisture to the skin, supporting the skin-barrier function and locking in hydration for longer. It's these moisture-binding properties that can leave behind a tacky residue. The brand recommends this one for dry, oily, or barrier-compromised skin.
Pros
Didn’t cause irritation
Easy to dispense from the pump
Doesn’t strip natural oils or leave skin feeling tight
Cons
Some testers weren’t keen on the lack of fragrance
Score: 80/100
Texture is a big play for this cleanser. It starts as a rich cream when dispensed and then melts into a silky milk when massaged into the skin. One tester said it felt indulgent, adding that it “minimises any dragging or pulling of the face.”
It feels good on the skin, and it also does good, thanks to the lovely list of ingredients. Rice milk works to soften – it’s rich in phytic acid, which acts as a mild exfoliator to lift dead skin cells and leave behind a smoother surface. Hyaluronic acid then gets involved to deeply replenish and hydrate. With nearly all our testers agreeing that their skin felt softer and more hydrated after use, these claims rang true.
Some found that they needed to give their face a few extra rinses to ensure all residue was properly removed, but a good face cloth will help with that.
Pros
Rich texture
Premium packaging
Foams without stripping
Cons
Fairly small tube
Score: 80/100
Augustinus Bader is a brand that needs little introduction in luxury skincare circles, and this product has a devoted fan base. There’s a lot of debate around foam cleansers and who should and shouldn’t use them, but this one manages to foam up without stripping the skin and damaging its sensitive barrier.
In fact, most testers agreed that their skin felt less dry after using this (dry skin is a typical complaint about foam cleansers), and it didn’t feel stripped of essential oils. The cleanser’s texture and packaging felt premium, too. There were a couple of grumbles from those with oily skin who wanted more of a squeaky-clean finish, but that could be to do with its ability to cleanse without stripping.
Pros
Nourishing texture
Hydrating
Glided on easily
Cons
Can be hard to dispense
Score: 80/100
Now we know what you’re thinking. “Goat milk?! Really?!” And yes, actual goat milk sits amid the more typical manuka honeys and jojoba oils on this ingredients list. But bear with us. Founder Kate calls goat milk “nature’s solution to sensitive skin,” and in the same way as milk is known to neutralise acidity and said to calm a spicy mouth, used topically, it soothes dry and delicate skin.
Our panellists said it sank into their skin, foamed without drying and washed off easily. The “creamy texture” was a hit as it glided on and rinsed away quickly, leaving even the most tender patches of skin feeling “soft, comfortable and clean.” One squeeze of the tube dispensed the perfect dollop of face-nourishing goodness, too, so none was wasted.
Pros
Convenient pump packaging
Hydrating
Cons
Tacky texture
Score: 80/100
CeraVe is a dermatologist-developed French pharmacy brand with an array of problem-solving skincare formulas. It’s known for being affordable, with products that are convenient to use and hard working.
Everyone agreed this salicylic acid smoothing cleanser, which is designed to resurface rough skin, left skin clean, without any irritation or itchiness. Testers praised the pump design and the clear packaging, which made it easy to use and to know when it needed replacing.
Some found the texture was a little sticky, but they got used to it after a while – this could be down to the hydrating hyaluronic acid it’s enriched with.
Pros
Removed makeup effectively
Luxurious texture
Cons
Had to warm it up between fingers
Score: 79/100
Tatcha is redefining your morning matcha with this clarifying gel cleanser, which is enriched with the antioxidant-rich green powder – now a popular topical treatment as well as a coffee alternative.
Some said they had to rub it between their fingers for a while to make it creamy and foamy, but everyone found it easy to apply and wash off “with just the right amount of lather.” Every single person who tried it said that it removed makeup effectively, too. It also feels luxurious and high quality.
These also passed...

- Bioeffect Micellar Cleansing Water, £52; Score: 79/100: A micellar water that helps lift impurities and makeup from the skin. Our testers like that it left no greasy residue.
- Simple Replenishing Cream Cleanser, £8.99; Score: 76/100: Panellists loved the creamy consistency that left their skin fresh and moisturised. At under £10, it’s a more budget-friendly option, too.
- CeraVe Balancing Air Foam Foaming Cleanser, £10.88; Score: 76/100: The light, mousse texture of this foaming cleanser went down well with testers. It left their skin feeling fresh and soft.
- Curél Hydrating Make Up Cleanser, £16.50; Score: 75/100: Testers said this cleanser removed makeup without stripping the skin and left it feeling nourished.
How we test facial cleansers and face washes

We put 25 market-leading facial cleansers and micellar waters to the test with the help of over 400 panel members, encompassing a mix of different skin types.
After using them for a minimum of two weeks, we asked them to provide detailed feedback on the design, ease of use, texture, scent, clarity of instructions and performance of each cleanser.
In the Good Housekeeping Institute lab, we used our UV camera to assess how well each cleanser removed sunscreen from the skin, and we tested the cleansing powers of each micellar water by assessing how well it removed matte long-wear foundation, eyeliner and liquid lipstick.
Why trust the Good Housekeeping Institute

We’ve been testing products at the Good Housekeeping Institute for over 100 years, so we know what to look for in a truly great buy. This includes analysing the latest beauty launches in our lab, from the best hair dryers to the best LED face masks.
Our beauty tester, Juliet Heaton, was the lead on our facial cleansers review. She has worked in the beauty industry for over five years and has degrees in chemistry and cosmetic science, so knows what’s she’s talking about! She developed the strict protocols we measured each cleaner against and worked with the specialist equipment in our lab to capture data on their performance. She specifically used the UV camera on this test and liaised with our panel members to collate their unbiased feedback.
Our lifestyle writer, Madeleine Evans, then used both the panel feedback and lab results to create the most accurate reviews for you to shop with confidence. She’s written hundreds of skincare reviews and tried many of the products herself. She’s personally a big fan of the Kate Sommerville cleansing milk, as it gently lifts makeup without drying out her skin.
What cleanser should I use for my skin type?

Have you ever been excited to use a new cleanser, only for it to leave your skin feeling stripped, tight and down-right dry? Well, it may be that the formulation includes sodium lauryl sulphate – a stripping, harsh ingredient that should generally be avoided, particularly if your skin is on the drier side.
Instead, opt for coconut-derived sodium cocoyl isethionate as a cleansing agent if you just can’t get enough of a little lather and foam in your face wash.
If you’ve got acne-prone or sensitive skin, we’ve tested a whole range of best acne face washes. As a rule, though, opt for gels or milky formulations such as the Kate Somerville Goat Milk Cleanser or Tropic’s Smoothing Cleanser. Anything fragranced or foaming should be left on the shelf, as it may irritate and redden your long-suffering skin barrier.
If you’re big on full coverage, all frills makeup, the best cleansing balm or oil will help melt even the most waterproof of mascaras away. Coupled with a soft muslin cloth, these should tackle a full face with ease, without being too harsh or stripping the skin of its healthy natural sebum.
Jelly cleansers are a great general-all-rounder, if you feel like your skin is combination or ‘normal’ (not that there’s really such a thing). They tend to be gentle but effective and rid skin of makeup, dirt and pollution, without being too occlusive (pore clogging, in layman’s terms).
Denny our Former Beauty and Grooming Tester has an in-depth knowledge and background in beauty and PR. She has spoken on panels with Cosmetics Executive Women (CEW) and has worked with many beauty brands as a commercial model. Since joining in October 2022, she has worked on numerous testing categories including over 18 different brands for vitamin C serums, scalp scrubs, shampoos for dry hair and many more. She has over 20k followers on TikTok where she shares beauty and fashion tips otherwise better known as Denny Daily.


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