I am not a royal superfan, so when As Ever—Meghan Markle’s new lifestyle brand—launched its first wave of food and wine products, I wasn’t rushing to try them. But I wasn’t out to dismiss them either.
And with Season 2 of With Love, Meghan premiering August 26, it felt like the right time to see if the products live up to the effortlessly curated brunch vibe. Luckily, almost everything is finally back in stock after months of sellouts, so if you’ve been debating whether to buy that tin of tea, consider this your moment.
The packaging hits all the quiet luxury notes that are very on brand for the Duchess of Sussex: poetic product names, lots of beige, and that ever-present soft-focus glow. It’s polished, elegant and clearly designed to feel like a peek inside Meghan’s Montecito, California pantry. Each order comes with a hand-signed note from Meghan on As Ever stationery—a small, classy touch that feels surprisingly personal.
But are any of the products actually good?
I taste-tested five of the buzziest As Ever products—wine, jam, flower sprinkles, crêpe mix, and tea—to see which ones deliver. Here's what’s worth gifting, what’s truly delicious, and what’s fine but not worth the splurge.
2023 Napa Valley Rosé
This rosé clocks in at a bold 13.5% ABV, which is a bit higher than your typical Provence-style bottle. Translation: this is not “summer water,” that light, refreshing rosé you crush by the pool. As Ever’s 2023 vintage is more like rosé with a POV. It's structured, fuller-bodied, and just showy enough to keep things interesting. I can respect that.
You still get stone fruit and citrus, but there’s more depth and roundness here—the kind of wine that wants a pairing. Think grilled salmon, buttery shellfish (hi, lobster), or even a roasted chicken if you’re feeling ambitious. It’s elegant, yes, but with way more presence than your average brunch pour.
Is it worth it?
Currently, the newer 2024 vintage is only available in bundles — there’s no single-bottle purchase option.
- $90 for 3 bottles ($30 per bottle)
- $159 for 6 bottles ($26.50 per bottle)
- $300 for 12 bottles ($25 per bottle)
This rosé isn't exactly budget-friendly, but it leans into that aspirational vibe Meghan is clearly aiming for. Is the price justified, though? For the wine itself, probably not. However, you're shelling out for more than the liquid inside the bottle. You’re paying for the aesthetic, the exclusivity (most drops sell out fast), and the premium feel—all things that are to be expected with celebrity wine collabs.
Flower Sprinkles
Listen, I practically live for floral flavors—give me rose, lavender, elderflower, I’m in—but these flower sprinkles felt dangerously close to cutesy-overload. On her Netflix show, Meghan tosses it like confetti over everything from frittatas to doughnuts, prompting her guest Mindy Kaling to deadpan, “What? Are you Tinkerbell?” I was skeptical. But I tried them on peach ice cream...and honestly? I was charmed.
The blend of dried rose petals, calendula, blue cornflower, and hibiscus is subtle and balanced. Floral, yes, but not heavily perfumed or soapy—it's more like a quiet, botanical whisper than a potpourri punch. I wouldn’t personally toss them on eggs, but on vanilla cupcakes, a dreamy panna cotta, or even simple buttered bread? Absolute garden-party energy. Consider it culinary pixie dust with a royal glow-up.
Is it worth it?
It costs $15 for 0.18 oz (5 g) and a tiny pinch goes a long way. They won’t change your life, but they’ll totally change your plating. It’s a sprinkle of whimsy for people who like their sweets with a side of aesthetic magic. If that’s not you, buy it for that person who lights a candle before sitting down to dessert or serves takeout on the good china.
Crêpe Mix
I never thought a boxed mix could deliver Parisian brunch vibes, but here we are. The prep is straightforward: whisk the mix with an egg, a little melted butter, and water, then swirl it into a hot pan like you’re a modern-day Julia Child. No resting time, no fancy equipment, no stress.
The result? Crêpes that are tender, silky, and just the right amount of delicate—but still sturdy enough to handle a generous spoonful of Nutella, preserves, or whipped cream without collapsing. Go sweet with fruit and jam or take the savory route with ham, cheese, and a sprinkle of herbs. Either way, it tastes like more effort than it actually is.
Is it worth it?
Maybe? At first I thought $14 for crepe mix was diabolical but comparing it to other boxed mixes, the price isn’t so wild after all.
An Informal Price Comparison of Crepe Mixes
- Brand: As Ever
- Price: $14 for 16 oz
- Yield: ~24 crêpes
- What You Need: 1 egg, 2 Tbsp melted butter (or oil), water, butter for cooking
- Cost Per Crêpe: $0.60
- Brand: Williams Sonoma
- Price: $19.95 for 1 lb 9 oz
- Yield: ~36 crêpes
- What You Need: 2 eggs, water, butter for cooking
- Cost Per Crêpe: $0.57
- Brand: Stonewall Kitchen
- Price: $8.95 for 16 oz
- Yield: ~24 crêpes
- What You Need: 2 eggs, 2 Tbsp melted butter (or oil), water, butter for cooking
- Cost Per Crêpe: $0.40
If you’re a Meghan fan or buying it for someone who is, then the mix is worth it. Otherwise, you can go with the Stonewall Kitchen crepe mix.
Peppermint Tea
If there’s one thing I would trust the Duchess on it's tea (she did marry into the royal family after all). This one is simple—pure organic peppermint, no fake-minty bite or weird aftertaste. It’s packaged in sleek sachets, instead of crinkly commoner tea bags. It's cozy enough for evening wind-down and crisp enough for an afternoon pick-me-up. It’s what I want in every peppermint herbal: calming, flavorful, and not trying too hard. The tea feels like a meditation retreat in mug form.
Is it worth it?
Yes, it costs $12 for a tin of 12 sachets. You’re paying for more than dried mint leaves—you’re getting the full quiet luxury tea moment. The flavor is clean and focused, the packaging is elegant without being flashy, and the whole experience feels thought through. It’s not reinventing peppermint tea, but it is the version you reach for when you want to feel like a person who prioritizes calm. A small ritual, done right.
Apricot Spread
Right out of the jar, I was skeptical. The consistency is looser than your typical fruit spread—more pourable than scoopable, like something between jam and syrup. But after smoothing it over some baguette, it made sense.
The flavor leans bright and tangy, with the clean, focused hit of fresh apricots, plus dried apricot to add depth. It’s the kind of thing you’d spoon over ricotta toast or swirl into yogurt and feel like someone who journals at sunrise. It also earns its spot drizzled on a fancy cheese board, perhaps next to mature English Cheddar or a ripe manchego. The texture? Turns out, it’s a feature, not a flaw.
In season 1 of With Love, Meghan, she mentions using less sugar so the fruit can really shine. And it does. Less sugar also means less gelling, which explains the looseness. A little unexpected, yes, but I understood the intention.
Is it worth it?
Yes—and here’s why. It costs $9 for a 7.6 oz jar (or $14 with the "keepsake packaging"). Good fruit is expensive, and it takes a lot of apricots to cook down into a single cup of jam. Factor in the slow simmer, the low sugar approach, and you’re basically buying the condensed essence of an orchard.
If you spring for the keepsake packaging: this isn’t tossed in a standard jar and shrink-wrapped. It arrives in a jewel-box of a container, nestled snugly into a custom-fit base. Is it a little too precious? Absolutely. But it’s also undeniably posh and ridiculously satisfying to open—the kind of thing that feels special from the second you lift the lid. Whether you're gifting it to someone else or just treating yourself, it delivers that rare combination of thoughtful and over-the-top in the best possible way.
The latest As Ever drop features orange marmalade in place of the apricot spread:
Bottom line
These products deliver on quality and aesthetics, and that’s a rare combo. They’re especially clever as gifts: for your mom, that royal-following friend, the “Duchess fangirl,” or basically anyone who's curious but doesn’t want to splurge.
Susan (she/her) is the recipe editor at Good Housekeeping, where she pitches ideas, parses words, and produces food content. In the Test Kitchen, she cooks (and samples!) recipes, working with developers to deliver the best written versions possible. A graduate of Brown University and a collaborator on several cookbooks, her previous experience includes stints at Food & Wine, Food Network, three meal kit companies, a wine shop in Brooklyn and Chez Panisse, the pioneering restaurant in Berkeley, California. She enjoys playing tennis, natural wines and reality competition shows.
