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The 40 Most Popular Gifts of 2025 Right Now

From top-tested items to editor favorites, these are the hottest gifts you can buy.

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most popular gifts 2025

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Here at Good Housekeeping, we know that finding the perfect gift is time-consuming work. That's why our editors regularly talk to brands about upcoming launches, try viral products and analyze the shopping trends of GH readers. Now that we're more than halfway through the year, we're spotting clear gifting trends — these items are truly everywhere right now.

From viral beauty products and in-fashion jewelry to best-selling tech, I've narrowed down your options to the 40 most popular gifts. Here you'll find the best of the best, whether you're shopping for a friend, a hard-to-impress teen or one of the men in your life. You'll recognize a few of 2024's best-selling gifts, but there are mostly brand-new picks, including products I personally love and top-tested items from our Lab experts.

1

PAVOI Cubic Zirconia Tennis Bracelet

Cubic Zirconia Tennis Bracelet

Who it's for: Girlfriends, wives, moms or any woman in your life.

Why we picked it: This bestselling bracelet has thousands of five-star reviewers and went viral on TikTok, with many reporting it held up well even months or a year later.

The details: This timeless bracelet is available in rose, white or yellow 14K gold plating and three different sizes.

2
GH Readers Love

Grill Baskets

Grill Baskets

Who it's for: People who love being a barbecue master.

Why we picked it: A top-seller among GH readers, these affordable grill baskets make it easy to whip up everything from fresh veggies to small seafood like shrimp.

The details: Online reviewers agree these stainless steel grill baskets are easy to use.

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3

Rare Beauty by Selena Gomez Rare Eau de Parfum

Rare Eau de Parfum

Who it's for: Beauty lovers in need of a signature scent.

Why we picked it: Selena Gomez's brand just launched its first fragrance and fans can't wait to get their hands on the warm, spicy scent. There are notes of caramel, pistachio, rich vanilla and spicy ginger.

The details: The full-size bottle ($75) is designed with accessibility in mind, making it easier to spray. This set includes a travel spray and a mini replica bottle featuring a rollerball format.

Who it's for: Readers who love fast-paced stories and jaw-dropping plot twists.

Why we picked it: This addictive novel is a #1 New York Times and USA Today bestseller. The movie adaptation, starring Sydney Sweeney, is scheduled for release this December.

The details: This psychological thriller, which many readers call "bizarre," exposes the secrets that happen behind closed doors in a wealthy household.

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5

Bubble Slam Dunk Moisturizer

Slam Dunk Moisturizer

Who it's for: Tweens and teens looking for reliable skincare products.

Why we picked it: This skincare brand has been EVERYWHERE lately—from store displays to social media. Young people are obsessing over this skincare brand (even my 8-year-old niece requested it for her birthday).

The details: I tried Bubble Skincare two years ago for the first time (I love the hydrating formula and easy-to-use dispenser. The Slam Dunk moisturizer is formulated with aloe leaf juice and hoya lacunosa flower extract to deeply hydrate.

6

Squishmallow

Squishmallow

Who it's for: Literally everyone, from toddlers to adults.

Why we picked it: Popular for their unique personalities and squishy texture, Squishmallows have become a cultural phenomenon among kids, teens and adults.

The details: "Squishmallows come in so many different forms—cute animals, food, collaborations like Pokémon or Hello Kitty—that you can always find someone's favorite animal or character," says Marisa LaScala, GH's Senior Parenting & Relationships Editor. There's also a range of sizes, from super-small bag charms to huge, 24-inch plushes.

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7

Dinkly Pickleball Paddles

Pickleball Paddles

Who it's for: First-time pickleball players that appreciate a trendy accessory.

Why we picked it: This fast-growing sport is fun for all ages, from teens to grandparents. Encourage their love for the hobby with a fresh set of paddles.

The details: This affordable set includes includes a stylish sling bag, four balls and two paddles, so they can play with a friend. Online reviewers find the paddles are comfortable to hold and appreciate the option of 20 vibrant designs.

8

Touchland Hand Sanitizer Spray

Hand Sanitizer Spray

Who it's for: Teens and adults (especially parents) who are always on the go.

Why we picked it: This viral hand sanitizer is worth the hype. Beauty Lab Director Sabina Wizemann has been using it for years, raving about the unique packaging design and fast-drying formula.

The details: This travel-friendly set includes three hand sanitizer mists in Wild Watermelon, Velvet Peach and Berry Bliss scents—but there are a range of other scents to choose from. Online reviews love the lightweight formula leaves hands feeling clean and moisturized, but not dry.

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9
GH Bedding Award Winner

Nodpod Gentle Pressure Sleep Mask

Gentle Pressure Sleep Mask

Who it's for: Anyone who values quality sleep.

Why we picked it: The Nodpod eye mask, which won a 2025 Bedding Award, is like a weighted blanket for your eyes.

The details: With cotton on one side and microfleece on the other, this reversible eye mask delivers light pressure for a calming effect. "This eye mask is nicely weighted and calming, with pockets of weights that stay evenly distributed when you lie on your side or back," said one tester.

10

LEGO Botanicals Tiny Plants

Botanicals Tiny Plants

Who it's for: Plant lovers that enjoy a creative activity.

Why we picked it: This gift provides hours of fun! It's also adorable—I have the assembled plants around my apartment and the pieces stay together really well.

The details: This set includes everything needed to build nine tiny plants, each nestled in a terracotta-colored pot. According to online reviewers, it makes a great gift for adults, teens, and children.

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11
Trendy Jewerly

Flaire & Co. Bold Dome Hoops

Bold Dome Hoops

Who it's for: Women who love minimalist, everyday jewelry.

Why we picked it: Huggie hoop earrings have been everywhere in recent years. They're chic and stylish, vet versatile enough for everyday wear.

The details: This affordable pair of hoops, available in gold and silver, are water safe, and tarnish resistant. I've tried a few things from Flair & Co. and everything has held up really well!

12

Bombas Gripper Slippers

Gripper Slippers

Who it's for: Men and women who value comfort.

Why we picked it: Everyone is obsessed with Bombas. After our editors put the brand's best sellers to the test, we understand why. Testers felt safe while walking on hardwood floors in the Gripper Slipper and several complimented the cushioning.

The details: This slipper-sock hybrid—also available in men's sizes—is described as an ultra plush, foot-sized blanket by the brand. The popular footwear comes in a variety of stylish knit exteriors with a soft, brushed lining.

READ OUR FULL REVIEW: Bombas Socks

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13
Editor Favorite

Embroidered Bookmarks

Embroidered Bookmarks

Who it's for: Book lovers.

Why we picked it: Help them mark their page while reading—without damaging the book. I received this soft felt bookmark for Christmas last year adorned with an "A" and it works great.

The details: This embroidered bookmark is so affordable, making it a great add-on gift. All you have to do is choose their preferred flower design and letter.

14
Best Bluetooth Speaker for Travel

JBL Clip 4 Bluetooth Speaker

Clip 4 Bluetooth Speaker

Who it's for: Music lovers.

Why we picked it: This ultra-portable Bluetooth speaker can travel with them anywhere, whether it's clipped to their jeans, a pool chair, or backpack. It was rated the best speaker for travel by our pros.

The details: The Clip 4 is battery-powered (expect about 10 hours of playtime) and offers decent sound quality. It's also waterproof and available in a variety of colors.

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15
GH Award Winner

Stanley All Day Julienne Mini Soft Cooler

All Day Julienne Mini Soft Cooler

Who it's for: Beach goers, campers and outdoor adventurers.

Why we picked it: GH testers raved about this lightweight cooler—they all said it kept food and drinks cold for hours. Although pricey, this sturdy cooler is something they'll use for years.

The details: This soft cooler opens wide, fits 10 cans and comes with a long adjustable carrying strap. It's available in 10 colors, including bright shades and neutrals.

Who it's for: Your friend that's always sweating.

Why we picked it: Last summer, our editors put this viral neck fan to the test and it didn't disappoint. One even called it "life-changing."

The details: The bladeless design has three speeds—all quiet—and can provide up to 16 hours of battery life on a single charge.

READ OUR FULL REVIEW: JISULIFE Portable Neck Fan

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17

Suction Phone Case

Suction Phone Case
Now 10% Off

Who it's for: Teens and young adults who love taking photos and filming videos on their phone.

Why we picked it: This trendy phone accessory sticks directly to their phone or phone case, making it easy to capture videos and photos hands-free.

The details: The 40 small suction cups adhere to smooth, clean surfaces like mirrors, glass, or ceramic tile. The double-sided accessory is available in 11 different colors.

18

BAGSMART Toiletry Travel Bag

Toiletry Travel Bag

Who it's for: Women who travel frequently.

Why we picked it: Our editors love that this spacious travel accessory—rated the best hanging toiletry bag—is versatile and convenient on the go.

The details: There are four transparent compartments with zippers and a swiveling hook, so you can hang it from the back of a bathroom door or in the closet. It's available in 10 colors and three sizes.

RELATED: My Favorite Travel Toiletry Bag Is 30% off on Amazon

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19

WAITIEE 3-in-1 Wireless Charger

3-in-1 Wireless Charger

Who it's for: Your "Type B" friend whose devices are always dying.

Why we picked it: GH readers love this convenient charging station. There's a dedicated spots for their AirPods, Apple Watch, and smartphone (it's compatible with most iPhone, Samsung Galaxy, and Google Pixel phones).

The details: Available in eight different colors, this 3-in-1 charging station folds for portability. Over 40,000 five-star reviewers find its easy to use, and majority appreciate the charging speed.

20

LUX SKIN® LED Facial Mask

LED Facial Mask

Who it's for: Anyone with a serious skincare obsession.

Why we picked it: Everyone's talking about the benefits of LED face masks in 2025—and dermatologists agree they can deliver anti-aging and acne-fighting effects. This wireless face mask was rated the best value pick by during GH testing.

The details: There are red light, blue light, and yellow light settings for various skincare benefits. Every charge delivers two hours of battery life, and most treatments take between 15 and 30 minutes.

RELATED: 12 Best LED Face Masks and How They Work

Headshot of Alyssa Gautieri
Alyssa Gautieri
Associate Lifestyle Editor

Alyssa Gautieri (she/her) is the associate lifestyle editor for Good Housekeeping, where she covers all things home and interior design. Prior to joining GH in 2022, she wrote for publications including ELLE Decor, Chairish, BobVila.com, Unique Homes Magazine and LODGING Magazine, in addition to crafting product copy for home brands like BrylaneHome and VIGO Industries.

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