Costco’s bakery is at it again—and this time, it’s personal. The newest addition to the pastry case is making shoppers across the country question their willpower: mini beignets filled with chocolate hazelnut cream that tastes exactly like Nutella. These cousins to donut holes are soft, sugary, and stuffed with danger (and by danger, I mean hazelnut spread).
You’ll get 22 chocolate-hazelnut mini beignets for $9.99, and right now, they’ve been spotted in Costco warehouses across California, Oregon, Washington, Utah, and Idaho, with a broader U.S. rollout expected in the coming weeks. In other words: if they’re not at your Costco yet, they’re coming for you soon.
Raves on Reddit
Reddit is already losing it. “Something I didn’t need to know existed,” said Mountain_Student_769, while another commenter, jbuzolich, confessed, “Things I wish no one told me about.” One fan simply declared, “I will die because of these,” and honestly—same.
Even Costco employees are feeling the heat. “As a Costco bakery employee who’s never seen these, I’m in awe and I seriously hope my region gets these—I’d be soooo happy to package these holy moly,” said Deep-Interaction-661. Others are already plotting how to upgrade them: “Put it in the air fryer,” suggested one user, to which another immediately replied, “omg. I think you’re on to something.”
Sushi Guy's 10/10 TikTok review
And now, the ultimate verdict has arrived—from none other than Sushi Guy, the beloved TikTok food reviewer and Costco snacks aficionado, known for his tough scoring system. He’s famous for never giving perfect ratings, even to snacks he genuinely loves. But when he tried Costco’s new mini beignets, he did the unthinkable: a full 10 out of 10.
“Even though it’s cold, it’s still very pillowy and very chewy,” he said with a huge grin after taking a bite. “The powdered sugar does make it a bit on the sweet side, but, hey, once in a while I do like a sweet treat.” He then cut a cross section and declared it “33% filling.” The verdict? “That filling is 100% Nutella.” His pro tip: Warm them up. “I bet it’d be incredible in the microwave or air fryer,” he said—right before admitting, “I ended up eating four on the spot. I could have finished the whole box if I really tried.”
Sushi Guy’s comments section agrees: “Just had this today for the first time and they’re unreal,” says filintheblank. “Hear me out! Those with some vanilla ice cream,” suggested Quantum1020.
Whether you call them beignets, donut holes, or Costco’s latest act of delicious sabotage, one thing’s for sure—these bite-size pastries spell trouble. And with a 10/10 from Sushi Guy (a rating he basically never gives), you might want to grab a box while you can. Or as one Redditor put it perfectly: “Ooff, there goes my waistline.”
Wait—what are beignets, exactly?
Beignets (pronounced ben-yays) are French-style pastries made from deep-fried dough, usually dusted with powdered sugar. They’re soft, pillowy, and slightly chewy—think of them as a cross between a donut and a puff pastry. Traditional beignets are served hot and plain, but Costco’s version adds a sweet twist with its rich chocolate-hazelnut filling. They might not be New Orleans–authentic, but fans agree—they are irresistible.
Susan (she/her) is the recipe editor at Good Housekeeping, where she pitches ideas, parses words, and produces food content. In the Test Kitchen, she cooks (and samples!) recipes, working with developers to deliver the best written versions possible. A graduate of Brown University and a collaborator on several cookbooks, her previous experience includes stints at Food & Wine, Food Network, three meal kit companies, a wine shop in Brooklyn and Chez Panisse, the pioneering restaurant in Berkeley, California. She enjoys playing tennis, natural wines and reality competition shows.
