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15 Best 4C Hair Products to Moisturize and Define Your Curls

Curly hair experts recommend shopping these top picks to revitalize your natural hair.

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best products for 4c hair
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Even though all curly hair is beautiful, not all curl types are created equal. If you have 4C curls, you know that your tightly coiled strands are more fragile and prone to breakage than any other curl pattern, so moisturization, definition and hold are among your top hair concerns. To help you sort through the thousands of curly hair products on the market, we've curated a list of highly-rated picks from both beauty editors and online reviewers, including favorites from Black-owned beauty brands.

The truth is, you can't reach for any ol' product to style and enhance the very tight zig-zag shape of 4C hair. You need a moisture-rich formula that's full of naturally good-for-your-hair ingredients, like coconut oil and shea butter, to leave your hair soft to the touch and full of hydration. You'll also want to get your hands on a product that will make detangling a breeze and help define your natural curl pattern. Keep reading to discover the best hair products you can buy for stunning 4C curls.

Bets Shampoo for 4C Hair

DevaCurl No-Poo Decadence

No-Poo Decadence
Credit: DevaCurl

Pros

  • Highly hydrating
  • Adds definition
  • Mild formula

Cons

  • Expensive

While traditional shampoos aren't a definite no-no for curly hair, picking a gentle cleanser for your curls has loads of benefits. This no-suds hair cleanser from DevaCurl is made with coily hair in mind and gets rid of dirt, grime and product build-up without stripping your strands dry. After rinsing, you'll be left with soft, moisturized and defined curls every time.

Best Cowash for 4C Hair

As I Am Coconut Cleansing Conditioner

Coconut Cleansing Conditioner

Pros

  • Very moisturizing
  • Helps detangle knots
  • Gentle enough for daily use
  • Good value

Cowashes (a.k.a. cleansing conditioners) are great for getting hair clean in between routine wash sessions. Consider them a reset for your strands whenever they're feeling out of whack.  This coconut-infused favorite gives curls a boost of moisture and helps add slip for detangling in the shower. Plus, it's gentle enough for daily use. 

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Best Conditioner for 4C Hair

Pattern Heavy Conditioner for Coilies

Heavy Conditioner for Coilies
Now 11% Off
Credit: Pattern Beauty

Pros

  • Rich formula for dry hair
  • Intensely hydrating

Cons

  • Some users say it doesn't have enough slip for detangling

This conditioner from Pattern is specifically designed for 4C hair. It's thick, rich and goes on like butter, so you know your curls will feel like silk after you shower. The conditioner is formulated with avocado and safflower oils and shea butter to deeply moisturize strands and keep dryness at bay.

Best Deep Conditioning Treatment for 4C Hair

Carol's Daughter Coco Creme Curl Quenching Deep Moisture Hair Mask

Coco Creme Curl Quenching Deep Moisture Hair Mask
Credit: Carol's Daughter

Pros

  • Adds shine
  • Deeply moisturizes dry hair
  • Made with natural ingredients

If you want healthy curls, routine deep treatments are non-negotiable. This mask is ideal for the combating extreme dryness and brittle curls and gives hair intensive moisturization. Thanks to the combination of coconut milk, coconut oil, mango butter and murumuru butter, you hair will feel softer and smoother than ever. 

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Best Detangler for 4C Hair

Kinky-Curly Knot Today Natural Leave-In Detangler

Knot Today Natural Leave-In Detangler
Credit: Kinky Curly

Pros

  • Helps detangle hair with ease
  • Smooths strands

Tangles are going to happen, but having a powerhouse product to help unravel knots will help you keep your sanity between styling sessions. This Kinky-Curly leave-in conditioner smooths hair's surface so tangles literally slide out of your hair without ripping or breaking. And the best part is, you don't have to rinse it out. Simply apply, detangle and layer on the rest of your styling products.

Best Leave-In Conditioner for 4C Hair

It's a 10 Coily Miracle Leave-In

Coily Miracle Leave-In

Pros

  • Enhances shine
  • Smooths strands
  • Defines curl shape

Cons

  • May be too heavy for some

This leave-in conditioner made for coily hair is exactly what it says it is: miraculous. You'll cherish this moisturizing potion like gold because it does literally everything: smoothes, defines, hydrates, detangles and even adds shine. Consider it like a primer for your other hair styling products.

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Best Curl Cream for 4C Hair

Cantu Coconut Curling Cream

Coconut Curling Cream
Now 20% Off
Credit: Cantu

Pros

  • Helps soften strands
  • Enhances curl styling
  • Great value

Curl creams are standard when styling 4C hair and Cantu is a fan-favorite brand. It softens and gently elongates coils, making them more manageable and easy to style, keeping them picture-perfect all-day long. Plus, the product is a true bargain at a little more than $5 for a generous size. 

Best Curl Butter for 4C Hair

Thank God It's Natural Twist & Define Cream For Natural Hair

Twist & Define Cream For Natural Hair

Pros

  • Keeps style locked into place
  • Makes hair soft to the touch

Cons

  • May be too heavy for some

If most curl creams aren't rich enough for your 4C hair, consider this one. It's made for perfecting a twist or braid-out, and that's exactly why it's great for wash-and-go natural styles, too. In addition to adding moisture and keeping strands soft and smooth, it sets hair in place so your favorite style looks flawless while you're out and about.

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Best Curl Refresher for 4C Hair

Bumble and Bumble Curl Reactivator

Curl Reactivator

Pros

  • Helps reshape curls
  • Softens strands
  • Works on dry hair

Ideal for second and third day styles, this curl reactivator is like a cup o' joe for your coils: It gets things reset and ready for a new day. Simply spritz the blend of oils and butters onto your dry curls in the morning and style as usual. It will revitalize limp, stretched out curls and give strands a boost of moisture

Best Gel for 4C Hair

R+Co Motorcycle Flexible Gel

Motorcycle Flexible Gel

Pros

  • Has a soft, touchable hold
  • Helps curls hold their shape

Cons

  • May not fend off frizz

There's nothing worse than a gel that leaves hair crunchy, stiff and dry. That's why this formulaf from R+Co is a real winner in our books: It makes curls feel springy and light, but keeps hairs in place no matter the weather. Thanks to coconut oil, sunflower seed extract and keratin, your hair will feel nourished and soft even after applying multiple days in a row. 

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Best Mousse for 4C Hair

Camille Rose Spiked Honey Mousse

Spiked Honey Mousse
Now 16% Off
Credit: Camille Rose

Pros

  • Brings out the shape of coils
  • Softening formula
  • Good value

The combination of nourishing honey and nettle root is what sets this Camille Rose mousse apart from its more drying counterparts. Honey helps to soften and smooth hair and nettle root gives strands a healthy sheen, while helping enhance curl shape.

Best Serum for 4C Hair

Joico K-PAK Protect & Shine Serum

K-PAK Protect & Shine Serum

Pros

  • Lightweight formula
  • Boosts shine
  • Fights frizz

Hair serums are great to add luminosity and smoothness to dull or frizzy strands. But you don't want a serum that feels greasy, sticky or heavy. This version from Joico, a winner in our anti-frizz styling product tests, effectively smooths hair's surface to fend off frizz and enhance shine. Simply apply a few drops after your favorite styling products and voila, hydrated curls.

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Best Edge Control for 4C Hair

Mielle Organics Honey & Ginger Flexible Hold Edge Gel

Honey & Ginger Flexible Hold Edge Gel
Credit: Mielle Organics

Pros

  • Soft, touchable finish
  • Smooths down baby hairs

Cons

  • Scent is polarizing

If you like your edges sleek and smooth, reach for this Mielle Organics edge gel. It keeps hairline frizz at bay without getting stiff or flaking. The formula is also not drying thanks to nourishing ingredients like honey and aloe vera.

Best Oil for 4C Hair

Melanin Haircare Multi-Use Pure Oil Blend

Multi-Use Pure Oil Blend
Credit: Melanin Haircare

Pros

  • Lightweight formula
  • Multiple uses
  • Made of botanical oils

A potent blend of sweet almond, avocado, jojoba, argan, baobab and sage oils make this Melanin Haircare oil chock-full of moisture. And since you won't find any silicones, parabens or petroleum in this blend, you don't have to worry about it feeling heavy on your strands. You can use it as a sealant to set your products into place or as an oil treatment in-between shampoo sessions.

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Best Curl Elongator for 4C Hair

Aunt Jackie's Don't Shrink Elongating Hair Curling Gel

Don't Shrink Elongating Hair Curling Gel
Now 42% Off
Credit: Aunt Jackie's Curls & Coils

Pros

  • Elongates tight, shriveled up coils

Cons

  • May be drying

If shrinkage puts a damper on your styles, this curling gel will help to loosen tight coils. It's made with omega fatty acids, vitamin E and flaxseed to keep hair healthy and strong and to prevent damage. Since curls will be full of hydration and slip, it allows you to manipulate your curl pattern to be looser and more separated. Just remember to apply to wet hair for best results. 

Headshot of Andrea Jordan
Andrea Jordan is a freelance writer covering all things beauty, lifestyle, health and parenting. Her work has appeared on websites like OprahMag, Business Insider, StyleCaster, InStyle, and others. When she’s not writing, you can find her curled up on the couch reading a book or in the kitchen whipping up a new recipe.
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